About Us

The selection of designer brands and exclusive ranges have been hand-picked by joint-owners and young mums, Clare Marshall and Etta Dunsmure, who have an eye for the indulgent and the essential.

Vanilla Bloom is located in the West End of Edinburgh and ranges include the newest and most flattering fashions for stylish mums-to-be with wardrobe essentials and luxuries. There are top designers and celeb favourites for day and night wear, denim and feminine lingerie, plus accessories and skincare to ensure a polished look.

For little ones there is an indulgent collection of high quality designer clothing for the small and stylish to age four, and vintage inspired gifts and treats.

Clare and Etta have been friends for some time and went into business together in 2009. Both young mums and both with passion for what they do, they each bring something different to Vanilla Bloom.

Clare is Edinburgh born and bred, and enjoys the work-life balance of running Vanilla Bloom and bringing up her daughter. With a background in marketing and advertising Clare loves exploring new ways to expand the Vanilla Bloom offering.

Etta moved to Edinburgh four years ago and instantly felt she had come home. Previously a jewellery designer, Etta draws on this creativity to give Vanilla Bloom evolving appeal. She loves coming to work in the picturesque William Street, and for inspiration and relaxation.

Gift service

If you are looking for the perfect gift for a family member, friend or colleague as they go on maternity leave, then let Vanilla Bloom do the hard work for you. We create bespoke gift packages to suit your style and budget - everything will be hand-picked and wrapped to ensure your gift stands out from the crowd and shows how much you care.

News and events

There is lots going on at Vanilla Bloom and so keep an eye out here for news of any in-store events, special offers, shopping evenings and much, much more. If you would like to hear about all of this before anyone else please sign up to our VIP list.

Please also visit us at our Facebook site.